PIM for distributors
Manufacturers often provide incomplete and inconsistent product information. Customers are becoming more demanding and choose distributors who offer not only the best conditions, but also the most complete and reliable product information.
There is a standard solution to the problem of storing and distributing commercial content in the market: manual data consolidation in spreadsheets or commodity accounting systems using cloud storage for media content. However, this solution does not provide any competitive advantages.
Monitor supplier data
Differentiate your products from competitors
Bring new products to market faster
Discover how PIM can help distributors
Monitor supplier data
Increase productivity
Improve the quality and completeness of product data
Bring new products to market faster compared to competitors
Connect new channels in one day
Differentiate your products from competitors
Mere replication of product information provided by the supplier will not allow you to stand out from competitors or distinguish yourself in general search results. Enriching and revising content, as well as the method of distribution, are challenging tasks.
This process is time-consuming for marketing teams. Attempting to do it using traditional Microsoft Office tools is ineffective and leads to errors and inaccurate data in the product card.
Increase conversion and content quality
Structure the assortment by relevance for each channel
Personalize content according to customer needs
Optimize team work
Bring new products to market faster
Adding product information with detailed descriptions, new attributes, and supporting documentation often occurs at the last minute when products are already in stock and ready for sale.
Your marketers and procurement managers simply don't have enough time to prepare complete information, gather all the certificates and photos, and are forced to publish product information before it's ready. Publishing incomplete content and manual editing lead to errors, reduce conversion rates, and decrease customer loyalty.
