Blog

Learn what computed attributes in MARKETPROVIDER are. Automate catalog data processing: from price markups and unit conversions to formatting data for any marketplace.

Seamlessly connect your MarketProvider PIM to thousands of apps via Zapier. Automate product data distribution to your storefront, marketing tools, and analytics platforms in just a few clicks.

Data Fabric is the new standard for data architecture. Learn how a PIM system like MARKETPROVIDER becomes its key component for managing complex product information.

Discover how PIM systems and Generative AI (GenAI) are driving the FAST transformation of retail. This article explores the role of PIM as the foundation for automation, scalability, and business resilience, featuring IDC forecasts and real-world implementation examples.

How to avoid fragmented content when using AI? This article explores the roots of content heterogeneity in e-commerce caused by differences in department goals (marketing, sales, product), prompt styles, and AI tools. It highlights the risks of inconsistent content and presents a solution — implementing a PIM system to centralize, standardize, and adapt data.

Data consistency is the key to increasing sales and building customer trust in eCommerce. Why does data consistency matter in eCommerce? It reduces returns, enables content automation, and improves retail media performance. Discover how a PIM system helps eliminate errors, accelerate time-to-market, and prepare your business for AI integration.

Who is responsible for product content quality — manufacturers, distributors, or marketplaces? Explore how modern e-commerce relies on structured product data, content verification, media processing, and API-based integration to drive sales and customer trust.

Discover why Retail Media campaigns fail without high-quality content and how the MARKETPROVIDER PIM system helps boost conversions, automate content workflows, and scale advertising across e-commerce platforms and marketplaces.

AI and PIM are transforming B2C sales through personalization, automated content generation, faster product launches, and efficient digital asset management. Scalable growth and higher conversion rates for e-commerce and retail.