PIM for Manufacturers
For modern manufacturers, growth depends on expanding and supporting sales channels, ensuring complete product information. Implementing a PIM system gives companies a competitive advantage as they transition from manual information management to automation.
A PIM system has flexible access settings for teams, helping speed up product launches across all sales channels and providing unified access to up-to-date product information (from product features and photos to technical documentation).
Market introduction of new products
Content creation for sales channels
Storage and management of product information
Discover How PIM Can Help Manufacturers
Quick Market Entry with New Products
Adding product information with detailed descriptions, new attributes, and digital resources is often done during product launches. Small content teams simply don't have enough time to prepare the information, and they end up publishing product cards before they are fully ready.
Publishing incomplete content and manual editing lead to errors, reduced conversion rates, increased returns, and impact on revenue and profitability.
Quick market entry with your products
Increased conversion through quality content
Improved brand loyalty
Reduced likelihood of errors
Creating Personalized Content for Specific Channels
Interacting with online and offline channels adds an additional level of complexity for manufacturers due to differences in assortment, unique interpretations of attributes for each specific channel, and specific ways of exchanging information.
Managing product information using Google Sheets, Microsoft Office, or inventory management systems is slow, inefficient, prone to errors, and results in incorrect or incomplete data in product cards, as well as increased labor costs.
Increased engagement and conversion
Increased sales through content personalization
Faster and more efficient launch of new channels
Reduced costs of launching new distribution channels
Storage and Control of Product Information
Each product has a wide range of information in different formats. Typically, this includes tables with various attributes and descriptions, photos and videos in cloud storage, technical documents and certificates on local network hard drives. All this information is complex, voluminous, and unmanageable.
A PIM system gathers information in one place and shows which blocks remain incomplete. Content workflow optimization can be enhanced through a shared workspace and targeted assignment of tasks to employees.
