Manual management of product content consumes significant time and often leads to mistakes that negatively impact sales and SEO. Automating product descriptions with AI in the PIM system MARKETPROVIDER solves these issues, improving content quality and driving sales.
Importance of Relevant Product Descriptions
The relevance of product descriptions directly affects conversion rates, customer satisfaction, and SEO performance. Inaccurate content can result in customer dissatisfaction, returns, negative reviews, and damage to your brand’s reputation. Duplicate descriptions and repetitive brand mentions lower products' visibility in search results, negatively affecting sales performance.
Client's Challenges
The client faced several content-related issues:
- Frequent repetition of brand names.
- Use of irrelevant words and phrases.
- Numerous duplicated descriptions.
These issues harmed product visibility and attractiveness to buyers. Additionally, manual reviews and corrections consumed extensive time and resources.
Consequences of Low-Quality Content:
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Financial losses: Higher returns and customer complaints.
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Reduced SEO effectiveness: Duplicate and irrelevant content negatively affected search rankings.
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Wasted resources: Manual checks required days for each batch of products.
Implementing the Solution
We integrated an automated description relevance check with AI in PIM MARKETPROVIDER:
- Automatic text analysis based on specified attributes (brand, product name, features).
- Identification of repetitions, irrelevant terms, and errors.
- Recommendations for content improvement and optimization.
Results
The automated check for 400 SKUs took only 10–15 minutes, a task that previously took 2–3 days manually.
Benefits of automation:
- Errors and repetitions minimized significantly.
- Markedly improved relevance and SEO-quality of descriptions.
- Increased conversion rates on marketplaces through high-quality and accurate content.
- Team resource savings up to 95% compared to manual processing.
Next Steps
Based on the automated check results, further actions were taken:
- Category-Specific Tasks: Specific tasks were assigned to content managers for description optimization by category.
- Development of Specialized Prompts: Detailed prompts were created to help staff quickly and efficiently correct descriptions.
- Automated Keyword Generation: Next step includes automated generation of relevant keywords to boost search visibility and conversion rates.
- Automated Description Updates: Descriptions will be automatically revised and updated based on prepared prompts and keyword recommendations.
- Continuous Optimization: Ongoing adjustments and improvements to prompts and keywords, maximizing content efficiency.
Conclusion
Utilizing AI in PIM MARKETPROVIDER significantly enhances product content quality, reduces costs and errors, and accelerates product launches, enabling teams to focus on strategic objectives and drive higher profitability.
Ready to transform your content management? Try MARKETPROVIDER and see the results yourself!
