Data syndication

Automated product feed to 30+ marketplaces

Turn PIM data into ready-to-publish product listings for Ozon, Wildberries, Yandex Market, Lamoda, and other platforms. Manage prices, inventory, and content from one place and forget about filling out Excel spreadsheets by hand.

Calculate pricing

Problems

The challenges of multichannel sales

01Different platform requirements

Ozon wants Composition as percentages, while Lamoda wants it as text. Wildberries requires 90 x 200 images, while SberMegaMarket wants square ones. Every platform has its own Excel template with 50+ columns. Adapting manually to each one takes weeks.

02Errors and penalties

A manager mixed up package dimensions and the product got blocked on Ozon. The wrong category was assigned and the listing got stuck in moderation for two weeks. The price was not updated before a promotion and you ended up with hundreds of canceled orders and a lower store rating.

03Inventory chaos

The product is out of stock in your warehouse, but it still shows as available on Wildberries. Customers place orders and you have to cancel them. The result: marketplace penalties and a damaged reputation.

04Difficult scaling

You are already selling on Ozon and want to expand to Wildberries. That means learning new requirements, manually migrating 5,000 products, setting up exports, and checking every listing. Launching on a new platform takes months instead of days.

Overview

Key capabilities

Smart mappingSet it up once and it keeps working

Every marketplace speaks its own language. They have different category trees, different attribute names, and different required fields.

Your product record:

"Men's blue trousers, size 52"

MarketProvider automatically turns it into:

For Wildberries: "Clothing / Men / Trousers", color "Blue", RU size "52"
For Lamoda: "Jeans and trousers", colour "Blue", size "52"
For Ozon: "Men's clothing / Trousers", attribute "Color" = "Blue"

You set the rules once and the system applies them across the entire catalog. Add a new product to PIM and it is automatically translated correctly for every platform.

Data quality controlExport readiness under control

Before sending data to a marketplace, you can see which fields are filled in and which are missing.

01Required fields

The system shows the list of requirements for each platform: brand, HS code, barcode, composition. You decide when the listing is ready to be sent.

02Data formats

Check that your data is valid before export: prices, dimensions, and weights all have to match platform requirements.

03Media requirements

Make sure the images meet technical requirements: size, format, and aspect ratio.

04Result

You submit fully prepared listings for moderation and avoid rejections for formal reasons.

Transfer technologies

Flexible delivery: we work the way each platform requires

1. Direct API integration

Best for

Ozon, Wildberries, Yandex Market, Kaspi, AliExpress

How it works

Instant data exchange via API. Prices and stock levels update within 30 to 60 seconds. You can see moderation statuses, errors, and notifications directly in the PIM interface, without logging into each platform account.

Benefits

Speed
Two-way exchange (you can also receive orders back)
Automation

2. Auto-generated specs (Excel)

Best for

Lamoda, Detsky Mir, Leroy Merlin, niche platforms

How it works

The system takes your PIM data and fills in even the most complex marketplace Excel templates automatically, sometimes with 80+ columns, formulas, and lookup tables. No need to copy cells by hand. Just download the validated file or send it through the platform upload gateway.

Benefits

Works even with platforms that have no API
You can review the file before sending
You can do an additional manual check if needed

3. Product feeds (YML/XML)

Best for

Google Merchant, Avito, SberMegaMarket, ad networks (Yandex Direct, myTarget)

How it works

Generate permanent XML or YML feed URLs with flexible filtering. You decide which products to export, for example only discounted items, and which to exclude, for example made-to-order products. The platform or ad system pulls data from the link every 2 to 4 hours.

Benefits

Automatic updates
Suitable for advertising and classifieds
No need to upload files manually every time

Calculate pricing

Supported channels

Ready-made connectors

Missing the integration you need? We can build a custom connector or set up an export through a universal format.

MARKETPROVIDER + Rakuten Integration — Automate Product Content and Go Live Faster

See all integrations

FAQ

Questions about data syndication

Do I need a developer to connect a new marketplace?

What if the marketplace changes its spec format or API?

Can I send different prices to different platforms?

Yes, that's exactly what PIM is for. In MarketProvider, each channel gets its own set of attributes, descriptions, and media. For example, Amazon might get a detailed SEO description with keywords, eBay a concise version that fits the platform's style, and your own website the full version with video and documentation. Transformation rules are configured once and applied across the entire catalog automatically.

Social proof

Implementation results

Apparel manufacturer

Numbers

5x faster new-product listing
0% errors when transferring attributes
+20% revenue thanks to launching on new platforms in 2 weeks

"We used to spend three days updating prices before every promotion, logging into four marketplace accounts and changing everything manually. Now it takes 10 minutes from one interface. We launched on Lamoda and SberMegaMarket without expanding the team. The system handled it all on its own."

Elena Morozova

E-commerce Director

Data syndicationStop working like a file-transfer service

Automate marketplace operations and focus on sales growth instead of filling out spreadsheets.

We will show you what automated product feeds look like using your own products. The demo takes 30 minutes.

Request a demo