Bulk generation of infographics and visual content
Why manual content work slows down sales
To add a Black Friday badge to 500 products, a designer spends three days. By the time the banners are ready in Photoshop, the campaign is already ending and competitors are already selling.
Before every season or holiday, visuals need to be updated: colors changed, new icons added, infographics redone. That is either expensive if you hire a designer or slow if you do it manually.
Product cards without infographics and visual highlights lose to competitors. A shopper sees a plain product photo on a white background and moves to someone who presents the benefits better.
Every change becomes a design task. It has to be queued, explained, checked, and revised. Replacing a simple badge takes a full day instead of a minute.
Who needs STUDIO and what for
Quickly redesign product cards for New Year, March 8, or Black Friday. Change the background and add seasonal elements, and the whole catalog gets a new look within an hour.
Create three infographic variations for one product with different emphasis: price, specs, or emotion. Launch them on a marketplace and see which one gets more clicks.
Launching a new clothing or footwear collection every season? Create the collection template once and every new product automatically gets the same visual style.
Selling in different countries? Create infographic versions in Russian, English, and Kazakh. The system automatically inserts the required language from product attributes.
The biggest problem with new software is not interface complexity, but the complexity of migrating old data and changing familiar workflows.
One source of truth for your product data. Bring data from 1C and Excel into one interface, remove errors, and launch new products three times faster.
Automatically publish products to Ozon, Wildberries, Lamoda, and 30+ more platforms. Manage prices, stock, and content across all storefronts from one workspace.
Key capabilities
Build one master template with a background, benefit icons, a title area, and specs. The system automatically pulls the product image and data from PIMto create unique visuals for thousands of SKUs.
Place blocks on the layout: product image, title, key specs such as weight, size, or power, and benefit icons.
Specify where each value should come from: title from the Product Name field in PIM, weight from the Weight attribute, image from Images.
Click the button and the system generates infographics for every product in the category. 1,000 product cards are ready in 5 minutes.
STUDIO uses layers like professional graphic editors, but applies changes to thousands of products at once.
- Layer 1: Background, which can change by season or promotion
- Layer 2: Product image, pulled from PIM
- Layer 3: Text information such as title, price, and attributes
- Layer 4: Graphic elements such as icons, badges, and labels
- Change one layer and it updates for every product
- Create multiple template versions for A/B tests
- Connected to PIM: if a spec changes in PIM, such as power output, the value in the infographic updates automatically
STUDIO includes a library of ready-made templates for popular product categories and common tasks. Take a template, adapt it to your brand with your logo and colors, and launch it across the whole catalog.
- Electronics with emphasis on technical specs
- Clothing and footwear with size charts
- Food with ingredients and nutrition facts
- Children's products with a bright look and emphasis on safety
- Icons for delivery, warranty, sustainability, and safety
- Promo badges such as -30%, New, Bestseller, Gift
- Frames and decorative elements
- Backgrounds including solid colors, gradients, and textures
STUDIO generates images in the formats and sizes required by different channels. One generation run and all the needed sizes are ready.
- 1000x1000px JPG for Ozon
- 900x1200px for Wildberries
- Square formats for SberMegaMarket
- 1080x1080px for Instagram*
- 1200x628px for Facebook*
- Vertical formats for Stories*
- Responsive sizes
- WEBP for fast loading
Why it is fast and convenient
Generation runs on MarketProvider servers. Even if you create 10,000 images, your computer does not slow down.
Apply changes to every product in a category at once or only to selected products based on filters.
Every template version is saved. You can go back to last year's design or review what the infographic looked like a month ago.
If product data changes in PIM, for example the price drops, the system can automatically regenerate the infographic with the new information.
Questions about STUDIO
STUDIO results
- 95% time saved on visual production
- 10x more A/B tests launched
- +25% click-through growth on product cards with infographics