Your Single Source of Truth for Product Content

Sound Familiar? Why Excel No Longer Works
SKUs live in the ERP, descriptions in the marketer's inbox, photos in the designer's Google Drive. Nobody knows where the current version is. When a product listing needs an urgent update, the scavenger hunt begins: "Who has the spec sheet?"
To onboard 1,000 new products on Amazon, managers spend a week manually copying data from different spreadsheets. Competitors are already selling while you're still filling in fields.
Someone entered weight in grams instead of kilograms and you got hit with a logistics penalty. Forgot to update photos after a packaging redesign and customers return the product because "it's not what I ordered."
The category manager goes on vacation and nobody can find the right files. A new hire spends a week figuring out where everything lives. Knowledge is stored in people's heads, not in a system.
Key Features
Create a "Golden Record" for every product: a single place where all data lives. Technical specs from ERP such as SKU, weight, and dimensions, marketing content such as descriptions, SEO copy, and selling points, plus photos and video.
- Update a description or upload a new photo, and the changes automatically appear on your website, Amazon, Zalando, and in the Public Catalog.
- One source, zero confusion.
Set up required fields for each sales channel. To publish to channels, move products to "Ready" status. The PIM won't let you do that if the main photo is missing, there is no certificate, or the Composition attribute is empty.
Mass-update attributes, descriptions, and media for entire categories. Via Excel import or directly in the interface with autosave and full change history.
- Similar products
- Alternatives
- Compatible accessories
PIM - The Hub of Your IT Architecture
- SAP
- Microsoft Dynamics
- NetSuite / Suppliers (Excel/XML price lists) / CRM systems
- Online store
- Marketplaces
- Mobile app
- Print catalogs
Questions About PIM Implementation
Companies That Brought Order to Their Product Data





