A single control center for product content

Prices live in 1C, descriptions sit in a marketer's inbox, and images are on a designer's drive. No one knows where the latest version is. When a product listing needs to be updated urgently, it turns into a scavenger hunt across chats: "Who has seen the file with the specs?"

To launch 100 new products on Ozon, managers spend a week manually copying data from different spreadsheets. Competitors are already selling while you are still filling in fields.

Someone entered weight in grams instead of kilograms and you got hit with a logistics penalty. Someone forgot to update the image after a packaging redesign and customers return the item because "it is not what I ordered."

The category manager goes on vacation and no one can find the right files. A new employee spends a week figuring out where everything is stored. Knowledge lives in people's heads, not in the system.